The social media services and digital marketing horizon are expanding, and it’s evident that it’s going to evolve even more. The professional marketers have raised the bar by bringing new and latest techniques and strategies into account. Although this has made the digital transformation seamless and smooth but it has created difficulties for the startup companies. A startup immersed in its own problems and challenges finds it tough to compete with the excellent and awe-inspiring digital marketing of its competitors in the market.
To ease their way into the business industry, we have gathered the top 10 things about digital marketing that every startup must know. The piece of information shared below will show you a direction that you can follow as a startup company.
The 10 things important for the survival of your digital marketing domain are as follows:
1. Providing a mobile-responsive service is not optional
How many of the internet users visit websites through their mobile phones? You might be reading this article from your phone as well, right? This takes us to our first essential point that building mobile-responsive websites, online stores, and social media pages is no longer optional.
You need to make your websites responsive and geared towards different screen sizes, especially the smaller ones. The Smart Insights mobile marketing statistics compilation of the year 2017 (March) shows that the number of people using smartphones to visit the internet is quite dominant in the evening. Thus, to gather as many visitors as you can, you need to provide them with speed, good content, and something special to cling to.
2. Digital marketing gives you a direction to follow
Without digital marketing, you don’t have a direction, and no one can deny this. More than half of the market potential customers are now buying products online. To keep track of these sales and to know how popular you are in the market, you need to implement the latest digital marketing techniques.
3. It provides an agile approach to business
Agile marketing is on the run in the year 2017, and most of the startup individuals and firms don’t even know about it. Digital marketing keeps evolving, and agile marketing is a new golden ball in the digital market. It helps you speed up the process and make your marketing services even more effective. As soon as you enter the business domain, you must get in touch with this new trend as well.
Roy Huhta, the chief product officer at the West Cary Group, beautifully summarizes the importance of agile marketing in these words: “The benefits that come from agile marketing often outweigh any resistance to change.” It’s surely something to ponder upon, right?
4. Influencer marketing has become fundamental
Influencer marketing is not the latest trend in digital marketing, but it has surely gained momentum in recent years. The people who influence potential buyers are identified and approached. Then comes the part where you have to take advantage of your marketing skills. Influencer marketing allows you to market to, through, and with the influencer, making sure your messages are reached by a wide range of populace.
5. Embracing a growing mindset is necessary
A startup firm must be open to new ideas and strategies. Two to three years in a startup are experimental. The team members need to innovate techniques and look for new trends that are skyrocketing the digital marketing in the global domain. Without looking out for impressive and attractive techniques, a startup cannot succeed in the business industry.
6. Live streaming for customer awareness
The mindset of the customers is changing as well. The social media agency UAE now talks about how people are looking forward to reading less but still knowing everything about the product. In this regard, live streaming is what shines brightly in the digital industry. Apart from the short videos, animations, and images, the trend of live streaming for customer awareness is rising, and you must go for it as your firm’s marketing trend.
7. Prompt customer support service is the key to success
Consumers don’t like to wait to get a response. Let’s say that you are confused regarding a marketing technique and you want to get help. You submit your query to a marketing service providing firm, and you don’t get a reply within a few minutes or say a few hours, wouldn’t you be impatient? Won’t you think that the firm doesn’t honour its customer participation or is slow at responding? This is exactly what your customers feel when you don’t respond to them in time.
8. Reach your audience through apps
The customers are now looking for the web and mobile applications of the brands more than ever before. Every brand has launched its own app, which is why it has become a necessity for a startup, too. An app makes life easy. By designing the right app, you can attract many customers, help them there, and increase your return on investment as well.
9. Keep a firm grip on branding
Branding in the past meant printing brochures, business cards, and invitations, but for those who are starting their business in the present era, branding has a different meaning. It has now transformed into digital ways. Brand management and branding now mean that you have to create awareness of your brand, product, and service on the internet. Make short videos, write good content, post multiple times a day on the social media accounts, and make your brand popular! This, along with marketing analysis, is all that is required to succeed.
10. Get regular online store report
Running an online store without getting a weekly or monthly analysis report is kind of useless, especially for a startup. A company that has recently stepped into the business market needs digital marketing techniques and analysis of its progress to see whether it is working or not. In case the analysis shows a good report, well and good, but if it shows a downfall in marketing, you need to change your techniques and strategies.
Knowing these things puts you in the driving seat, and implementing them in your business’s digital marketing strategies takes you to a higher level. The above-mentioned things are the basics coupled with some very essential approaches in the field of digital marketing. Do try them and let us know about your experience.
