Apple research suggests that the number of times a person checks their phone is approximately 81 times (Reference: https://digital.sap.com/). This means that every 11 minutes, users turn on their phones to make a call, text their friends and family, or set an alarm clock, right? For the rest of the time, what do they do? They are using the app! An article finding quoted in Quora, Mashable, and Statista tells us that there are an average of 26 apps on each smartphone (Reference: https://www.forbes.com/). With so many apps present on the phone, who wouldn’t like to spend time checking them out? There are so many fascinating categories of apps, from entertainment to games, beauty and fitness, health, education, and so on. Even the social media company Dubai does its business through the apps. Thus, to make sure the apps play an important role in increasing sales, it is important to focus on the development of the application. The better the app is developed, the more it will attract users. Here are some of the key secrets that you need to ensure in your app:
1. Ensure the user that his data is secured and offer a safe app
While developing an app, you need to practice experiments that make your app safe for the use of world. The users know that their information is being used, but you need to notify them about the pieces of information used and convince them that the app is safe to use. As Gartner predicts that not even 75% of the apps present would pass the security tests, it is essential for the developers to seriously ponder this aspect (Reference: https://digital.sap.com/).
Wouldn’t it be mesmerizing to gain the trust of more and more users simply by adding more security to the app? Thus, the developers should secure the data storage, prevent data leakage, broken cryptography, and access controls, and keep a check on the account permissions.
2. Less is good. Keep that in mind!
By now, we all know how the minimalistic and simple designs are supported by the users. This secret is no longer hidden from the developers, but it is quite amazing how a simple design can affect and impress the users. The goal of the app developers is to make the interaction of the users with the app seamless. For this, the customer experience is enhanced by focusing on the quality of buttons, content, page loading time, color contrast, and valued functionality of the app. The apps with a great and easy-to-use interface and trouble-free navigation are highly rewarded by the users. The level of ease of app usage determines the number of people who use the app, and the greater the number of users, the greater the chances of increased business sales. Thus, the designing team must keep the basics, essential tools, and the concept of simplicity while designing the app.
3. M-commerce heavily depends on the quality of the app developed
The increase in e-commerce platforms is one of the rising trends of the present and future era. The surprisingly better trend is the use of smartphones and tablets to access e-commerce platforms. Wherever the app user/ customer is, they can browse through the app and select the function they want to continue without any trouble. Smartphones and other devices make life this easy. According to a Smart Insights report, 80% of internet users own a smartphone (Reference: http://www.smartinsights.com/). This suggests that most of the users willing to shop online would either visit the online stores through their mobile web or through the app. Thus, the app development largely affects how well the m-commerce is carried out. The better the features offered through the app, the better the chances that products at the store will sell. The top features that must be present within the m-commerce apps include:
- Variety of payment options
- Full stock of products
- Easy to browse
- Quality content briefly explaining the product
4. Add social share option in the app
The trend of sharing on social media networks is becoming viral day by day. The social media services Dubai firms support the addition of social sharing buttons in the apps. They say that it increases the chances of use, as people who use the apps tend to share their crafty work, images, collages, videos, and achievements on social media. This helps in creating awareness and getting more and more people to like the app and use it.
The main purpose behind every effort made online by the apps and websites is to increase brand awareness, ensure brand loyalty of the customers, and promote the sales of the business brand. An app having the social media buttons in it fulfills the above-mentioned targets, and it is all that is required.
5. Make app testing after release and app marketing a thing!
The A/B testing method is widely used by app developers now! This helps a lot in improving the app and molding it according to the user’s choice. The fact that the tests are done after the release of the app helps in finding out the issues that the users face and helps the developers in fixing them. Some of the main things considered while testing the app before and after release include the following:
- Performance on different branded mobile devices
- Different mobile operating systems and how the app works on them
- Updates and app experience
- Responsiveness of the app on different devices
Moreover, the app developers must set aside a budget for app marketing. As 2.2 million apps are out in the market, it is necessary for you to promote your app. Only proper marketing efforts can help you yield good results. Thus, you need to create awareness before the app is launched, make it discoverable, and make sure you retain the previous promising users. Moreover, by analyzing the work daily, you can come up with better marketing practices.
These are the six mesmerizing app development secrets. Whether you are a passionate developer who loves to play with code and design or a professional designer helping businesses gain popularity, the money inflow is guaranteed in the app development field.
