We live in a world where over 152 million bloggers fight for the attention of the readers. In doing so, they come up with creative writing pieces and incorporate attractive web designs and templates. They also add high-quality and informative content on the website/ blog.
It is ensured that the post is worthy of sharing on different social media platforms and is appreciated by the readers. But are all these efforts worth a shot if the website doesn’t receive enough traffic flow? The huge traffic flow is responsible for driving the sales and increasing the return on investment. Therefore, a website only produces effective results if it receives sufficient traffic flow.
From the social media company Dubai, here are five things you should be doing in order to increase the traffic to your website/ blog and to make it more receptive to its audience’s demand.
1. Pay Attention to On-page SEO
On-Page SEO is important not only for increasing the site’s traffic but also as a useful marketing strategy. Your chances of success are higher if your website is SEO optimized. Some ways to ensure your SEO strategy are as follows:
- Content
Make sure your content is original, well-researched, relevant, and most importantly, informative. Also, make sure you post frequently and please your followers.
- Page titles, description, and formatting
The page title should be unique, and the page itself should be properly formatted. The description should be up to 150 characters and unique for each page.
- URL Structure
The structure should be easy to understand, include hyphens to separate categories, and involve user sitemaps and breadcrumbs as well.
- Internal linking
It helps in creating a link between your website pages so that the user spends more time on the website. It’s also a way to let search engines know about your other web pages.
- Speed and mobile
Your website should load as quickly as possible by taking into account Google’s recommendations. It should be mobile-friendly and adaptable to different screens. If not, there is a higher chance that you’ll lose half of your potential traffic.
2. Advertise
It is important to invest some money in the advertising department because it boosts your number of followers on social media. Social media advertising, display advertising, and paid search are all effective ways to attract visitors.
You never know when a random passerby to your site turns into a devout and diehard follower just by stumbling across your blog through an advertisement. Thus, advertise strategically and gain advantages to the fullest. Also, try to read and follow up on the most effective ways to advertise based on your specific niche and blog goals.
3. Get social
The most important thing about blogging is being relevant and relatable. You can’t have dedicated followers if there is a failure to connect. In order to keep your readers hooked for a longer time, you need to create a bond between you and the reader.
One of the best ways to increase traffic to your site is to use social media services in Dubai to produce high-quality content and eye-catching graphics. Moreover, experiment with different posting times to ensure that the maximum number of people visit and view the website.
You can drive traffic to your website on social media by:
- Engaging and offering relevant and useful content to the viewers
- Asking questions, holding surveys, and connecting with the audience
- Using brand recognition
- Using high conversion words to promote the posts to get the most attention
The following are the six steps to get people to your social media channels and ultimately to your site:
- Inspire your audience with visuals and infographics
- Make your content easily shareable
- Improve your SEO
- Know when exactly your audience is listening
- Research your competitors
- Continuously engage with your audience by replying to customer queries and concerns.
All of this will also increase your site’s activity and result in a direct increase in site traffic because whatever gets noticed gets trending.
4. Start guest blogging
It is an incredible way to build your authority and send qualified traffic to your website by writing and publishing an article on someone else’s blog or website. Below are five steps you can implement to start guest posting:
First, build a recognizable online presence, and then figure out which blogs share the same goals and niche as yours.
Identify whether or not they have a sizeable audience.
Build a rapport with the bloggers. If the page has one or many administrators, it is better for you to reach out to the content manager or the editor before sending them the best work you have written.
Whatever work you send them should be written according to their specific guidelines and blogging policies.
The last thing to do is to keep building your audience because it is a great advertisement opportunity that requires nothing but time.
5. Make sure your site is responsive and fast
The most important thing to do to increase the traffic to your site is to be quick at interaction. Every page and feature should load as quickly as possible. The statistics have proved that users expect sites to load in 2 seconds or less. This means that if your site takes longer than 2 seconds to load, you’ve already lost a lot of traffic.
Using responsive design means that no matter what device your audience chooses to use, whether it’s a tablet, mobile, or a computer, your site should load quickly and look pretty on the device’s dimensions.
Following the above-mentioned ways definitely results in increasing the traffic flow. It’s time to think of the internet, websites, and blogs as not just a recreational activity anymore but rather as a full-time job that requires a great deal of investment in time, money, and effort. The websites put the business brands in the front, allowing people to create their views and opinions regarding the products. They can largely influence your brand sales, and so you need to increase the traffic flow and use the website to the fullest.
