Hiring a graphic designer is an important and essential step to take while starting a company. They basically give a face to your brand or company, in the form of logos or promotional graphics. They are the face of your brand. Your company’s identity is visually expressed by them. They are the essence of any company. It is the first thing that people look at. It is the first thing that people judge your brand with. So, it is important to hire a professional graphic designer who knows what he/she is doing.
It may not be considered so but graphic designing is a beautiful language and it is evolving day by day. When starting out as a graphic designer, it is obvious that one is going to make mistakes, but the major factor is that, at the end of the day, one learns from the mistakes and tries not to repeat them. That is how your career as a graphic designer will excel. All in all, the designs are basically advertising your brands’ and company’s name. The best publicity platform, nowadays, is social media. Therefore, Social Media Agency, UAE, and Social Media Services are on the look out for companies whose designs or logos stand out and catch the eyes of many people; which in turn, they advertise.
Whether you are a beginner at graphic designer looking to jump into your first professional order or you are a professionals’ old hand, I have compiled 5 critical mistakes that every graphic designer should be aware of and avoid at all costs.
1. Not understanding instructions correctly
One of the most common and critical graphic designing mistake occur even before the projects get started; it basically emerges when the designers fail to understand what is required of them in the first place. The factor is that the communication bridge between the client and designer is essential. Well, it is prerogative of the client to provide crystal clear instructions whereas; it is the responsibility of the designer to ensure that they understand those instructions, even if that requires additional queries sent to the client.
It is impossible to get good results if the designer is not clear about your expectations from the designer. Luckily, this is an easy mistake to fix. The key to that is to always provide detailed information about each and every aspect of the project, especially when it comes to things that your client specifically asks for. Communication will ensure that your projects go smoothly. Therefore, never hesitate to ask for additional feedback from your clients.
2. Avoid Going overboard with typography
This is one of the obvious facts that states whether you are a good designer. So, typography in graphic design can make or break a design. A large portion of graphic design depends upon selecting the right fonts to convey the message. Hence, choosing the right and perfect typography for any project at hand can make all the difference between a failure and a success.
The golden rule that applies here is to choose a font that is legible from a range of different environmental factors. Will the design be seen during midday sunlight? How about on a cloudy day or in a rain storm? Also, give special attention to the fact whether the people in moving vehicles can interpret the design while traveling at high speeds. Therefore, to avoid making this mistake, you can use professional fonts, opt for one or two similar fonts for one project, try not to make a chaos. At the end, the font that you choose needs to represent the ambiance and feel of the design.
3. Kerning
Don’t worry! If you have never heard of kerning before well, in typography, kerning is the process in which the spaces between the letters are adjusted to achieve a more balanced and visually pleasing result. The design is all about creating balance within a finite space.
Suppose, if you have too much or too little space in the wrong place, then your design could look either cluttered or just poorly designed. Sometimes, if you allow more spaces in the letters then, your design is easily readable but it looses its sophistication and if you have no space whatsoever, then your design will look claustrophobic and difficult to interpret. Whereas, not using kerning correctly or not paying extra close attention to it can lead to some major issues, from misinterpretations to destroying a designs’ cohesiveness.
4. Avoid the use of Vibrating colors
If you desire to make an attractive and eye-catching design, you need to be precise and delicate in your choice of vibrant colors and other special features, which make the design worth staring at. If the design feels overwhelming and cluttered to the eye, the whole image will lack in balance.
Beware of the fact that when bright vibrant colors are displayed together, they can appear to vibrate. This effect may cause some viewers to experience dizziness and make them divert their gaze to something which has a more neutral hue. The thing is all of the graphics should share solidarity among them. It should have a common theme and color palette. When your designs share a uniform style, then your brands’ appearance, in turn, will look uniform and pleasing.
5. Design for the client rather than for your own self
You need to make sure that you always come up with ideas that are relevant to the project at hand and give the client, the desired results. The client is paying you as a professional designer to come up with a relevant design, so you should direct the client to the best possible solution, rather than poking them with questions day in, and day out. The thing you need to ask yourself is if the design truly is appropriate for the company you are designing for? Remember, you are designing for a company rather than that; you need to stay focused on the needs of your client by sticking to the brief.
These common graphic designing mistakes can easily ambush any designer and cause a lot of harm to one’s career potentially. So, go through these critical mistakes that you need to keep an eye out for. As long as you stay vigilant, true to your own self and make designs that mean something, you will be successful as a graphic designer.
