A responsive website is a website that is able to change its screen resolution, size, and loading speed according to the device on which it is viewed. When the user clicks on a website link on Google’s search page, they expect it to open within a few milliseconds, no matter whether they are visiting it from a smartphone, tablet, iOS device, or a laptop. The branding agency UAE, which is bestowed with the job to design and develop the website, is required to establish a website that is responsive and multiple devices friendly.
Are you wondering about what makes it indispensable to have a responsive website page?
The five reasons are as follows:
1. It uplifts the website in SEO rankings
A responsive website is preferred and recommended in the Search engine optimization rules and regulations. As all the SEO components are directed towards increasing the return on investment of the business brand and increasing the traffic flow to the desired website, a responsive website aids in the process.
2. The use of mobile devices to browse the internet is skyrocketing
There is no doubt in the fact that the number of people who possess smartphones and tablets is now much higher than the previous records.
This means that they surf the internet using their phones as well, which is why the websites must be mobile responsive. The loading speed of the website must be quick, or else the visitor would leave the website, and this leads us to our next reason…
3. It offers a better user experience and reduces the bounce rate
A mobile-responsive website offers a better user experience as it allows the visitor to stay on the website for a long time. Continuing what we were saying in point number three, a responsive website offers a good platform to the visitor to stay and reduces the bounce rate. The increase in bounce rate is often due to the visitors leaving the website, but when they are getting what they need, there’s no point in leaving it.
4. The trend of e-store is rising
As the trend of e-store is rising and the customers are interested in shopping the products online from different shopping stores, a responsive website helps in promoting it. The e-store loads quickly, and the customers browse it freely, looking for the things they want and ordering them generously.
5. It increases the number of viewers using the social media applications
Another reason why responsive web pages are indispensable for the website is that they lead to increased time expenditure on social media network websites and applications. This, in turn, helps in branding the business products on the social media networks to attract more and more customers.
The reasons mentioned in the text above portray the importance of a responsive website very well. As the website adapts to different devices, it becomes easier to run a single website as a whole and increase the ROI as well.
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