Lately, user experience has gained a huge amount of popularity on the online platform. Every website and blog is designed with the user interface in mind, so that the audience can enjoy scrolling through the website and obtain the information they want. The high demand for improved user experience of websites and social media service networks has put the developers and designers in a tough position.
There is a particular set of points that make user experience design an engaging and interactive one. Engaging design is another rising necessity of websites, calling the designers and developers to brainstorm and come up with new creative ideas. The top engaging user experience designs that amaze the users consist of some specific features. In the points mentioned below, we have done our best to highlight those seamless features for you. Here are the engaging website designs that offer the best service to the users:
1. Those with minimalistic designs
Jakub Antalik says, “Clean lines, generous whitespace, and minimal graphical elements bring simplicity to even the most confounding subject matter.” And this is what makes the web design attractive and keeps the reader engaged. The format of the web page needs to cast a long-lasting impression on the user so that they stay on the website and browse through other sections of it. The longer the reader stays and surfs through the content, the more chances to generate leads and convert them into potential customers. This suggests that a minimalistic design is quite essential for good user experience, and so every website must include this. The social media agency UAE owner adds to this by saying that the easy navigations of the website, which provide great usability, is important for the survival and success of the website as well.
2. Avoiding user failure
User failure, in the true sense, can be avoided only if even the touch on the screen in the wrong way offers a beautiful yet useful service. The users are highly specific about the things they are looking for and keep wandering from site to site unless they find it. This gives the website designers a plus point by pointing them towards posting informative stuff. The user experience for the readers and viewers must be interactive. It should offer them a place where users can find the solution to their query in peace. Every website strives to offer such usability, but only the best ones survive. Through analytics, the web design success can be found out, and the results can then be used to improve the overall experience.
3. Using conversational interfaces like chatbots
Conversational ordering via Facebook Messenger is now on the run by the Pizza Hut chatbots these days. This is a great example of the website and social media network using conversational interfaces and improving the user experience design of the website. Chatbots are the latest sizzling trend of the year, and their use is expanding day by day. These act as assistants and offer tremendous help to the viewers of the websites. All the different websites that have this feature are highly regarded.
4. The ones having long scrolling pages
Another special feature for improving the user experience design is making websites and blogs with long scrolling pages. We all know that the population using smartphones to surf the internet is rising at a tremendous rate. In such circumstances, the web pages need to be longer so that those using small-screen smartphones (as compared to the desktop) can scroll down the page, look into the content, and grasp the main gist of it. This helps in improving the user experience. Moreover, it also requires that the articles and content posted on the website must have a lengthy word count. Pinterest is one of the best examples of a website that keeps the user engaged through its long scrolling web pages. This catalog of images is like a story that keeps the attention of the reader intact.
5. Providing different levels of engagement
Another classy feature of the engaging user experience designs that impresses the users is the use of engaging features at different levels. The basis of this one depends on the fact that every user has a different attention span. Some of them are eager to read the dull story, while others are just looking for some main points that will get them past the first stage. This means that you do not need your viewer to be fully immersed in the content. Engaging design is a design that can keep the viewer holding onto the brand product for a long time. Whether it’s just the slogan or the description that converts a viewer into a customer or the full-length review, your job is to increase the customers by providing a suitable user experience. Some of the websites that run on this similar pattern include the Adidas Design Studio’s website, Black Negative’s website, and so on.
6. Those having an impressive color scheme and illustrations
At number six, we have the user experience design based on the presence of a rich color scheme and legible, non-complex typography. Fjord Trend participates in the discussion by saying that the rich, vibrant, and deep colors bring are visually stimulating. Once a scheme stimulates the visual liking of the person, why wouldn’t he want to spend a little more time on the same web page? The bright colors evoke emotions and trigger the viewers to purchase the product. Moreover, the animations and illustrations on the websites help in creating a visual language that makes it easy for the viewers to understand the concept. Websites having such amazing visual features surely mesmerize the users and are well-supported by them.
These are the six engaging user experience trends seen on one or the other website daily. Adding these secret features to the website design will yield the best results.
