It’s remarkable how the world of online shopping and digital marketing has transformed the past practices of in-store shopping and traditional print media promotion. It’s not that these practices have been wiped off the face of the earth, but online platforms and internet websites have established themselves equally well.
To give you a sound and clear idea of how prominently the social media marketing and advertising practices are taking place, we have gathered essential facts regarding this field. Every marketer, social media company in Dubai, and those around the world, and the SEO service providers must know these facts to craft a successful marketing strategy and campaign.
The facts are as follows:
1. Facebook is the most popular social network of 2017 so far
The 2017 report of the social media statistics (Smart Insight) claims that Facebook is dominating the social landscape. The percentage of people who have accessed this platform through the apps and stayed on it, being engaged in different activities, is highest for Facebook and a little less on Instagram, Twitter, Snapchat Chat, and others.
2. The user experience on the social media network matters a lot
The main fact about media networks and how they manage to attract users to open the official website link depends on the seamless user experience of the social media page. The better the UX, the more users will stay on the media page and show interest in different posts on the page. Moreover, the user experience of the social media app on the mobile phone matters a lot too. You need to make sure that you offer a great one so that the traffic flow boosts and leads to more sales.
3. The consumers prefer short media videos
The research states that videos under five minutes in length account for 55% of total video consumption time on the smartphone (Reference: https://blog.hubspot.com/). This stat gives you an insight into video-making and sharing. Whichever platform you pick, whether you make an information video or an advertising video, make sure it lasts for no more than 5 minutes. A short video results in grasping the attention of a large number of the audience, while a longer video simply sends them away. Moreover, posting videos on Facebook also enlightened the marketers with the fact that 85% of the videos there are watched without the sound. Thus, indicating that the content in the video needs to be strong enough to cast its spell.
4. Social network ad spending to rise higher than expected
The figures from eMarketer tell that in 2017, the social media network ad spending will reach up to $35.98 billion (Reference: http://marketingland.com/). This would represent 16.0 % of the entire digital ad spending globally. These figures are quite higher than those of the previous years, and the present trends shout out loud that they are going to get even higher.
5. With Facebook ads, you need to hit the creativity refresh button now and then for your ad
The rule of the Facebook ad campaign is that they don’t give the advertisers the right to look over the frequency of ad delivery to the same user. This creates the trouble of driving away the customers, but nothing can be done except refining the ad service. Thus, what the social media services, Dubai, and advertising experts say is that there is a constant need to change the content and creative style of the advertisement. Only this way can the issue be avoided and consumers retained (Reference: https://www.entrepreneur.com/)
6. Without digital analysis, there is very less that you can earn in the field
Experimenting and trying new media or advertisement techniques, again and again, is the demand of the digital marketing field. But this, without digital analytics, is of no use. Thus, whatever you do, it is important that you get your hands on a good analytics program and get updates on your practices side by side with the help of the analytics software. This is a fact that no one can deny, and the necessity of every business that wishes to win in the competitive market.
These facts and figures are here to stay for some time, and the plus point is that they indicate the highly appreciated practices that a marketer must carry out. Make sure you list them down and make a move to enjoy the best possible outcomes.
