Our childhood story with the moral slow and steady wins the race holds weight in the real world after all. In a world where the technology race is on the run and every now and then, new and powerful marketing tools are used, a few old secrets still hold a higher rank. Search engine optimization is one of them. It is a slow process that requires immense work and provides less initial return, but it is an amazing source of driving traffic and increasing the return on investment of the brand product.
Google has reached the success summit over time and is one of the best search engines that does immense business every month. It beautifully showcases the website, and its stronghold in the domain is the reason why developers look forward to designing the website according to the SEO rules and regulations. The advertising agencies in Dubai follow the rules and the changing algorithm trends, which is why they often manage to get the top position on Google’s page. Search engine optimization comes with many secrets, and the most mesmerizing ones are as follows:
1. RankBrain is one of the key factors to boost the rankings
RankBrain is one of the three main components of the ranking system, which is used when it comes to ranking websites on the Google search engine. It is a machine-learning artificial intelligence system. Since 2015, Google has been using it to process some of its search results. The website developers of the advertising companies in Dubai take care of this component, and it helps them in lifting the position of the website in the ranking order. By taking care of this factor, you can also boost your ranking and drive more traffic to your website.
2. Featured snippets are on the run
According to research by Stone Temple Consulting, getting featured snippets on Google’s page for your content increases the website’s traffic, perhaps by as much as 20 to 30 percent plus. These results are surprisingly good as they shed light on another top-notch way that can help the website developers achieve a higher rank on Google’s page. All you have to do is make sure that the content is useful (as discussed in our next point) so that Google will feature the answer on your page in the search results.
3. Content on the website influences the SEO ranking
This is no more a secret, but its mesmerizing effect on the search engine ranking results puts this point in the limelight. Your website content is what determines the position of your website in the search engine. It is what anchors the interest of the audience and tethers the website to Google’s relevancy algorithms. Here are some of the dos and don’ts that you need to focus on:
- Avoid content with errors
- Stay away from duplicate or spun content
- Issue lengthy content with useful information in it
- It must be well-written and interactive
The beauty of the content must be such that it casts a magical effect on the audience. It must engage them and compel them to do what you say. SEO looks forward to such content and never forgets to add keywords in the content. Adding internal and external links also makes the content worthy of a higher ranking.
4. Indexed age gains Google’s trust and is important to SEO
Anything important to Google can be an important part of the search engine optimization techniques. The indexed age of the website and its content is what helps in getting a rank on its SERPs easily. It mainly refers to the date on which Google discovered the domain/ web page in the search query. If a similar question comes up again, Google will find it more comfortable to show the previous results rather than the new ones on the latest websites.
5. Voice search function improves SEO
Have you heard about the voice search function? The voice searching option makes life easier and allows mobile users to multitask. The voice-responsive assistants like Cortana, Siri, and Google Now are helping search engines to locate answers to the readily asked queries. The content that gets selected for this purpose is the one with long-tail keywords and good answers to the relevant query. According to a Google Study, voice search is mostly used to ask for directions (Reference: http://marketingland.com/)
6. Local SEO is becoming evident
If you are willing to enhance the local results in the search engine, you need to opt for the local SEO techniques and measures. These practices instantly improve the visibility of the website in the search engine. Local SEO is secretly important for the success of local businesses in the global market and is highly advisable for all local marketers and businessmen.
SEO has been doing great in the past many decades, and it is still in the game. To make things go the right way, it is necessary to grasp the SEO rules and techniques that help get a higher website ranking in the search engine. The mesmerizing trends mentioned above are the latest core SEO secrets that are the sure-shot secret to success.
