The better the web design and user experience, the more chances that the visitor will stick to your website and spend their time browsing different web pages. The right UX can make or break your marketing strategy. No matter whether you hire a social media company in Dubai or get the expert web designers and developers, all they’ll have to do is make your website more user-friendly.
The twenty-first century has raised the expectations of the online audience. This whole new world of online marketing and shopping has completely changed the scenario. Now people like to sit back and enjoy shopping through the online stores. They like to get all the updates and product-related information with a single click. Thus, it is very important to improve the user experience on the online platforms. But in doing so, many marketers and designers make mistakes. These mistakes can lead to the downfall of the website as well as the business brand, and this is why we have gathered the top 6 UX mistakes that you can avoid this year.
The user experience and web design mistakes are as follows:
1. Choosing non-customizable templates for your website
The template of a website is what determines the quality of time that the visitor is going to have while they browse through it. All the things like the design and style of the template, its ease of use, how easily it is loaded, and how much it attracts the visitors to become potential customers determine the experience of the visitor. The right template, the one that can be customized, gives you an edge to create things the way you like. The designer’s creativity can be incorporated into the customizable templates quite easily. But what designers do in order to save money is that they pick a non-customizable template. This badly hinders the user’s experience on the website and damages the overall reputation.
2. Ignoring the importance of text font and color scheme
What is important when it comes to selecting a font is its readability, simplicity, design, and how well it goes with the background and images posted on the web page. Many designers take the font selection part for granted. They go around picking multiple fonts for a single platform. This is highly disapproved. The typography selected, along with the color contrast of the page, must please the audience and attract them rather than pushing them away.
We went through different research and found out that the subconscious decision about a product is made within 90 seconds of viewing it. Moreover, most of the initial assessment of the product, say 62 to 90%, has to do with colors.
3. Adding complex website navigation
The trick to providing the best user experience lies in offering a great navigational menu toolbar. This toolbar helps the audience by directing them from one page to another with ease. Creating such a helpful navigational bar is tough; it requires hard work and creativity, which is why most people screw this part. Designing a complex navigational map complicates the visitor experience and creates a hindrance. Thus, messing up with the navigational bar and adding too many links and click-to-open features must be avoided if you want to deliver a seamless UX.
4. Not making the website/ app mobile responsive
Did you think about the mobile responsiveness feature while designing your website? Or is your app coded to work on smartphones? All the digital marketing and social media services Dubai providers have their eyes set on making the website responsive for different electronic devices. You need to avoid the mistake of overlooking the importance of a mobile-responsive website and find out more about the codes that will help you achieve this goal.
5. Managing without usability testing
What is a usability test? It is an experimental test that helps you check the visitor’s response to the designed website. Whether he likes it or not, and what more does he expect from it? By going through a usability test, you can detect up to 60 to 80% of the issues of the website. Isn’t it great? Through this, you’ll know about the issues, and you can sort them out before they harm your online presence. But what many designers do is that they skip this test and directly launch their websites. This even exposes the errors that they could have fixed through a simple test. Thus, when working to create a flawless user experience platform, do use this test to manage your things.
While going through Twitter, we came across a quote said by a very talented man indeed. He said that “To create a better experience for your users, pay attention to their feedback and their needs.” Carrying out a usability test is indeed an act of giving the users’ demands and needs consideration and a higher rank.
6. Paying less attention to speed and website performance
Did this web page take a lot of time to appear? If it had, you wouldn’t be right at the end of the article reading this, right? Most of the audience tends to exit the page if it takes too long to load. Thus, it shows how important it is to design a website that performs well and offers a good loading speed. It helps in reducing the bounce rate and enhances the visitor’s engagement with the website. A famous UX designer, Brad Frost, said, “Teams spend a lot of time polishing the aesthetic experience and enjoy diving into the latest development tools, but ultimately neglect how fast the experience loads and performs. It’s up to us to prioritize performance in our projects to better serve our users.”
Having mistaken to avoid the checklist is amazing, right? It at least helps you in avoiding the mistakes that are mentioned in the article. The ones we have mentioned above are the top ones, and avoiding the means of offering a website with the perfect user experience.
