There are numerous techniques and measures that are provided by Search Engine Optimization in order to increase the visibility of your brand’s website. In recent years, there have been tremendous changes in the techniques of Search Engine Optimization and extreme changes in the tips and tricks for marketing. Marketers nowadays try to make hundreds of efforts in order to increase the ranking of their website. Usually, every year there is an update in the algorithms of Google, and in addition to this, Google never reveals the factors for ranking; therefore, it is genuinely complicated for marketers to find out the factors and techniques for increasing the visibility of their website.
Like every year, this year 2017 also led to some changes in the techniques of Search Engine Optimization for better marketing; however, some of the trends and tricks of 2016 will continue to work in this year too. For any marketer, setting up an online business is complex, but Search Engine Optimization makes it easier for them by providing several strategies that, in turn, increase the visibility of the website, boost their business or brand, help their website receive more quality traffic than before, and enhance the number of their customers.
There are various strategies and techniques provided by the Search Engine Optimization listed below that you must actually know in 2026 for better marketing.
1. Website to be Mobile-Friendly
Every person in today’s world, when free, starts surfing the internet using their mobile phones. According to Google, mobile searchers since 2010, mobile searchers have increased 30-fold. (Reference: https://www.portent.com). Therefore, the most important thing in today’s world, according to SEO, is that the website is mobile-friendly.
57% of the customers usually reject a brand with a bad mobile site. Optimizing your website for mobile phones can be a great reason behind your success because it has a significant role in improving the ranking of your website on the search engine, also it creates a positive identity of your brand.
2. Video Marketing is a Central Focus
Video marketing is one of the types of digital marketing strategies. Video marketing has been proven to increase the number of your customers and enhance their satisfaction and trust towards your website and business. Video marketing is effective in keeping your customers engaged and entertaining them at the same time. Incorporating videos on your website can increase the chances of your website appearing on the Google front page by 50%. According to Cisco, video technique will be the major strategy for increasing the traffic to your website by around 79% by 2018. Therefore, video marketing is an effective measure for increasing your ranking and visibility.
3. Well-accepted Voice Search Function
Incorporating a voice search option into your website can provide numerous benefits and, in turn, increase your ranking on the search engines. More users are switching to this voice search feature because it provides them with quick and authentic results without wasting time. A study from the Northstar Research portrayed that 41% of the US adults and 55% of the US teens have switched to this voice search function and try this feature more than once a day. Voice search function is a must-add feature for your website to increase your visibility and ranking.
4. Importance of Local SEO
Local SEO is also an effective way to increase your sales. It enables businesses to enhance and promote their services to their local customers. Users usually find local brands with the help of the local search; therefore, this enhances the chances of getting explored by numerous potential customers. Also, local SEO helps in appearing in Google searches because around 46% of Google searches are considered to be local. 96% of the users conduct local searches.
5. Prominence of Social Media Marketing
Social media marketing is extremely advantageous for increasing your customers and boosting your brand or business. Around 92% of the marketers claim that social media marketing has proved to have profound effects in increasing the traffic to their websites. It effectively increases the recognition of your brand and provides an effective connection with the customers. You can increase your visibility by receiving several social media marketing services. Also, consulting with an advertising agency for promoting your business is a great idea.
6. Content Aggregation
Every customer, when looking for a specific product, tries to find all the information related to that product on a single website because it requires less effort and no wastage of time. Therefore, for increasing your visibility and appealing to your customers, content aggregation is an effective way. 85% of the Google search results consist of websites that include all the features and information required by the customers.
7. Importance of Keyword Research
Keyword research is an effective way to increase your visibility. Before incorporating any keywords into your website URL, meta descriptions, or into your blogs and content, it is important to check their competitiveness, and then using them on your website can increase the visibility of your website. It further increases the organic traffic and enhances the chances of a higher ranking of your website.
