Logos are the most important thing to consider when starting a company. Logos are the chief visual component of the company’s overall brand identity. Your company’s identity is visually expressed by its logo. It is the essence of any company. It is the first thing that people look at. It is the first thing that people judge your brand by. So, it has to be perfect, and it should reflect the brand. You would like to hire a logo designer who knows what he is doing. Having a good logo is extremely important to your business as it attracts customers. Web design agencies are always looking for creative and innovative logo designers.
It is hard being a logo designer. You always have to be on top of your creative game to make a logo stand out from the rest. It doesn’t matter how good you are at the moment; what matters is how far you can go, how fast you progress, and improve your design skills every day. Nothing happens overnight; it takes hours and hours of practice and patience to be the best.
So, if you are on a mission to learn and improve, I have mentioned 7 tips to help you enhance your design skills. Here goes:
1. See design in everything:
A good design does not start in editing or from research; it always starts in your head. You need to begin by loving design and all visual things. It also begins with creativity. You need to be able to see design possibilities in everything, every time, everywhere, and also be able to see different designs in things. You need to be willing to learn to improve.
2. Study design theory:
Everything moves so fast, and to be on top of the game. You need to know everything in the design field. Read and study about the new techniques and trends, then try them out on your own. Study the design theory in figuring out what you are doing. Do not focus too much on Photoshop as it will not make your design skills any better. An awesome design does not start in Photoshop. It starts in your head.
3. Identification of a good design:
If you wish to make good designs, first, you need to be able to differentiate the good designs from the bad ones. Train yourself in order to better this skill every day. Study well-designed pieces and try to find the answers as to what makes them stand out or vice versa. Treat your ability like a muscle. This trait usually comes with experience, but you can learn it as well to improve your designing skills
4. Have a sandbox:
An artist needs peace to make a masterpiece. Just like that, a logo designer needs a place to give life to his ideas, and to be able to do that, he needs a platform. Your own website or a small project is a good place to start. Treat it like an experiment to improve, and do not be afraid to think out of the box. Make it your playground where there are no rules to follow and you are your own boss. Have fun with it and be creative. This will help you improve your design skills.
5. Work on your style:
Sometimes a designer, like an actor, has to act out different roles depending on the project he or she is working on. The purpose of it is to find a signature style that you are comfortable with and work on it to improve it. It is good to settle with a group of people that you feel confident with and who comfortably fit with your design style. Think about your personal design as your own trademark, but you should also be able to get out of your comfort zone at times of need.
6. Break the rules:
To break the rules, you need to know them first. So, know the rules, research, then think about how you can break them. If you are going to break the rules, do it really well and make it worth it. Look at every design with an investigators’ eye and see if anything can be changed not to make it look better, but also to make sure that it supports the brands’ goals. This ability will help you to be better.
7. Pass it on:
Last but not the least; teach other people what you know. This is the most important step as sharing your knowledge with others is a great way to learn and grow. Publishing design articles will help you organize your thoughts and review everything that you have already acquired. It will help you to improve your skills to a whole other level.
The 7 tips mentioned above are not steps to be taken one by one in order to improve your design skills rather these tips are to be done on regular basis for them to show the desired results. Even if you are a professional logo designer, you still need to do your research, study design projects, refresh all that you already know, try out new techniques, improve your style and share with others what you have learned. If you see a visible difference in all of your projects, it means you are making progress, improving fast and heading into a new direction.
(Photo credits: Shutterstock)
