The branding and advertising agency of a business company works hard to publicize the brand products and services in the outside world. Many people ask that why is branding of a product necessary. The answer to this is simple. It is necessary for creating awareness among the people. How will they buy a product if they don’t know about it? This makes the existence of a company’s digital marketing very important.
While the digital transformation is on the run, the new marketers are still experimenting with most of the marketing techniques. It is for them and the experts who like to double check their work, that we have collected the most fascinating marketing secrets for the present and upcoming year. These golden secrets are the key to quality marketing as they refer to the latest trends of the digital world.
1. Facebook Live is on the run
Among the many social media marketing services, the live streaming feature of Facebook is one of the best ones so far. The data at Cisco Forecast quotes that 69% of all customer-based internet traffic will be video by 2017. That number will top 80% by 2018.
Well, as the year is already ongoing, don’t you think you need to move to making videos as well? By using the facebook live features, you can do promotions of your upcoming event/ product launch or demonstrate how to use it. The live video feature can also be used for chatting or solving problems of the customers live.
2. Digital marketing without SEO is a lost shot
Who would have thought that sailing in digital marketing wouldn’t be enough to reap all the benefits? It’ the search engine optimization that makes your digital marketing useful. Surprising, isn’t it? Without the implementation of SEO trends, not a single digital marketing team can succeed in its goals. Proper SEO that includes posting good quality, informative content, making headings accordingly, adding external and internal links and following the right techniques is quite necessary. It is what improves the website’s ranking in the Google’s search engine and drives more traffic to the website helping in increasing the sales and profit of the brand.
3. Testing hypothesis through A/B testing is still a thing
Even after so long, A/B testing is the best possible way to find out the success of an ad or a landing page. The marketing team posts different styles of written and visual content on the page and looks into the response it has achieved within a certain time. Then according to that the final technique is decided and run. A/B testing is what helps in improving the conversion rate and increases the sales.
4. Conversion rate optimization is the real goal
Beginners often think that driving the traffic to a web page is the real goal but is it? Well, without focusing on conversion rate optimization (CRO) there’s no way a digital marketing service provider can succeed. While SEO brings the visitor to the website, the CRO explores the visitor’s behavior on the website. This helps in finding out ways through which visitors are converted into customers. Thus, you must acknowledge the importance of this secret and act accordingly.
5. Influencer marketing is a potential secret weapon
Digital marketing is all about persuading people to purchase from a certain brand. The natural trend observed in people is that they act upon the references made by the third-party. The third-party in this case can be a relative, friend or a fan. Anything they say or recommend is considered more authentic than that said by the digital marketing teams. This takes us to the secret of influencer marketing. The influencer is the person who has an active reputation among the fans, friends and followers. Using the influencer to market the product definitely results in the increase of the sales and profits. You can do digital marketing with, through and by the influencer very easily and attract more and more customers.
6. Digital transformation requires creative minds and dutiful team
This is no big secret but it’s the one that marketers need to realize. The marketing strategies require creative minds so that they can be innovated and converted into the finest ones. The creative marketers take digital transformation to the next level. All the ideas and strategies are brought together and implemented to produce quality results. Moreover, what’s required other than this is a dutiful team that performs its jobs on time and works peacefully together.
7. You need to balance exclusivity with the visibility of the brand
Brand’s exclusivity is important because without being different and unique, the customer wouldn’t even think of considering the brand. Thus, the marketing team needs to come up with ideas which can make even the simplest products look fancy and above all attractive and useful. Along with this, the visibility of the brand is very important. One at the expense of the other is kind of useless. Thus, make sure you combine both of these together and carry them out together.
8. Digital marketing is the evolution in micro-moments
The easy access to different things like online stores, informative websites, blogs posts and social media platform has made people impulsive and has increased their expectations. The people now want to get response as soon as possible and get going. This is why digital marketers need to speed up their customer support service platform and response promptly. Whether you like it or not, this marketing domain is highly dependent on the team’s response and needs things to be done in micro-moments.
Amazed by the eight golden secrets so far? These, in a nutshell, are the most impressive yet thriving secrets which if a digital marketing team acknowledges, can do wonders. Make sure you give it a good read and if you think you have missed a point, read it again!
