We interviewed the head of a social media company in Dubai and asked him how the team was doing. By the look on his face, we could tell how excited he was, and he soon yelled that his team and the advertising agency were doing high-fives. For a business company to succeed in its aim of attracting more customers, it needs to have a strong social media marketing team. We were simply amazed to listen to the positive notes of the head of a social media services Dubai agency.
The analytical report of the media services showcased the progress of the business company within the past month, and the results were surprising. This was when we asked the head of the marketing team to guide us about how social media bolsters the business.
We picked out the golden points, and here is a brief guide to boost your confidence as a marketing team or a business owner for using the social media network.
1. It spreads the message all around
The social media platform is shared by several different people living in different states, countries, and even continents. For those who run an international business, using media platforms like Facebook, Twitter, Instagram, and others is a treat. They can easily spread their message across the huge population with the help of consistent and quality content posting. The social media apps and websites are used all across the world in Asia, America, Australia, and the Middle East, and where not! Thus, social media helps in spreading the message and information regarding the product to all the users.
2. One of the most cost-effective marketing sources
All you need for social media marketing is a good internet connection, multiple solid platforms where you can market to targeted customers, and a good marketing scheme. Social media advertisement is nearly free compared with the traditional methods of advertisement. It doesn’t require loads of investment. All you need to do is get some followers, contact some influencer marketers, and post your high-quality written and visual content regularly to achieve the desired goals.
3. Increases the engagement of the audience
The social media platforms are known as platforms that increase the engagement of consumers with the business brand. They offer an interactive place to the audience where they can show their liking, give their comments and reviews, shop online, and get prompt customer support service.
While using social media services, a few things one should keep in mind are the engagement percentages and the post-sharing percentages. The review and analysis of both these percentages side by side results in the success of the business industry.
4. Helps you achieve the conversion goals
The content that you post on the social media networks helps in driving traffic to your stores, but it also increases the customer conversion rate. The more visitors are converted into potential customers, the better the conversion rate. Without reaching out to the audience on social media, it is nearly impossible to bring them to the stores and lure them to purchase the products.
5. It is available for all ages and demographics
It is easy to access the social media networks. All you have to do is connect to the internet and visit the website or the smartphone app to use it. The fact that it’s not only the young generation that uses social media platforms gives business companies an advantage in spreading their word all around. The Pew Research Center study has claimed in its recent studies that the number of adults using social media networks has risen sharply. Now, you’ll find people from every age group active on social media, and you can reach out to them.
6. Builds relations outside the four walls
Influencer marketing technique takes help from social media networks. This helps in strengthening the bond of the business brand with the influencer. Moreover, new bonds are made and relations are nurtured. The business’s marketing team comes across a lot of new consumers and competitors in the process. It can then either shake hands with them or compete to win using the latest trends in social media marketing.
7. Social media performance analysis gives insight into the business
When a business launches its first product, how does it keep track of its progress? Well, every company formulates an analytic report which helps in deciding and eliminating the factors that reflect both positively and negatively on the product’s sales. The same goes for social media marketing. The techniques and strategies that are functional are continued, and those that do not play a significant role are discarded.
Networks like Facebook and Twitter have their own smart, built-in analytical tools that aid the process of making a report. These reports then help the marketing team to allure more customers using the tricks that worked and change the techniques that brought no benefits to the business.
In conclusion, it is true to say that the social media networks bring marvelous potential buying power to the business industry. It opens the door to establishing a healthy and successful business and ensures that the customers stay by your side for a long time.
