Whichever technique helps you tap into human psychology is a win-win marketing technique. Not only will it grab their interest, but also keep them by your side as a potential customer. The sole purpose of marketing a product is to get more customers, sell the product/ service, and make more profit on the deals that are made. No matter whether you have to use old marketing techniques that still work to achieve the purpose, or hop onto the new ones.
Though many marketing experts say that the old techniques do not comply with the new internet-based marketing techniques, they are still beneficial for the business brand. Are you willing to have a look at the old and new services that together will make a perfect blend of successful marketing?
You must have heard that old is gold, right? It really is! Although not all the old marketing technologies are worth a shot in the twenty-first century of advanced technology, some of them even beat the new ones.
To make use of all the favorable techniques to gain full benefits, you’ll have to blend them both and produce an innovative strategy. The things that you can do are as follows:
- Advertise the product using traditional and latest techniques
Advertisement is a very important part of marketing. Whether it is the traditional methods you use to market the product or work on the digital marketing strategies to do the work, it is going to work either way. You can continue printing the brochures, flyers, pamphlets, and posters to market your brand product offline and do the same through content articles, videos and images to market it on the internet. Mailing is another old technique that you can shift to digital marketing and gain benefits from it.
- Bring the old promotional gift offer to online stores as well
One of the traditional marketing techniques that worked throughout the ages is offering the promotional gifts and discount offers to the customers. The promotional gifts helped in gaining the confidence of the customers and compelled them to buy from the shop to get the incentive. You can blend this technique with the newer technique of promoting and advertising these promotional offers on the official websites and social media network accounts and, getting more customers directed to the shop. Even the online stores can make these offers and benefit from the return on investment.
- Use social media services to the fullest
The standards of social media services Dubai have raised a lot according to the latest marketing techniques and offered us a great platform to learn from. As the use of social media has greatly enhanced the communication between the customers and the business brand, it has brought them closer in different ways. You can use the social media to answer your customer’s queries and also advertise your brand’s latest offers and coupons details, if any. Keep this marketing technique alive with other techniques and you’ll surely gain numerous benefits from it.
- Use slogans/ jingles – they work online too
The use of slogans and funny, rhyming jingles is an old marketing technique but it still does wonders. They are easy to memorize and the music tone along with the jingles attracts the listener. Once they are advertised in the community, you’ll see everyone talking about it. Then should you post it on the internet too? Yes, for sure! It will be a lovely marketing step to take and you’ll see how easily both these techniques will blend.
- Abide by the rules of SEO and work on CRO
The search engine optimization and conversion rate optimization is a part of the new marketing techniques. It helps in improving the ranking of the website in the search engine and improvising it according to the CRO obtained. Mainly, these techniques are the direct way to assess the quality of online marketing. You can use similar analytical skills to check out the progress of the old marketing techniques as well and the profit they make.
Running a successful business by using the marketing techniques is no tough job. All you have to do is pick the right marketing technique, whether old or new and blend them for better results.
