Since the past many decades, email marketing has played a fundamental role in the success of digital marketing. It has been a constant support for the business leaders in achieving an increased number of visitors and an increased return on investment. The bright future of email marketing is quite evident. This is portrayed through the multiple webinars carried out on this topic and reviews of the latest trends, predictions, and improvement tips to enhance the productivity of email marketing. A very wide range of industries has gained an advantage over time from this marketing style. Everyone from the agricultural sector to the commerce industries, advertising agencies in Dubai and all around the world, to the medical facilities has sped up their brand promotion by sending emails.
Do you know why? What is so special about email marketing that enchants marketers all around? Here are the top reasons that make email marketing indispensable for the coming years:
Email marketing is a targeted approach. Instead of randomly advertising your product and brand, you have the liberty to segment the email contact list and send the email to specific people. The segmented list is made on the basis of lead status, demographics, location, and other data. A personalized message always helps in generating a higher conversion rate, and it is completely cost-effective as well. Email marketing requires a genuinely authentic strategy and a running internet connection. According to the Direct Marketing Association, email marketing brings $40 for every $1 spent. Considering these two facts, who wouldn’t want to enjoy this highly specific and economical marketing approach? The head of the leading advertising agency also talks about how emails help to stay at the top of the mind of the target audience.
Other than this, several highly advanced trends in the email marketing field show how important it is going to be in the future. Gerald Marshall, a renowned figure in the marketing field, recently went through 134 email marketing predictions for the years 2017 and picked the best 4, which provide ultimate positive results. Yes, 134! You heard us right! This is how popular the email marketing trend is. The four that were picked include data analysis, emails and ESPs, segmentation of the contact list, and generation of quality content. Surely this means that the trend of sending emails to promote the business image is going to stay here for a long time.
The few modernized predictions and trends for email marketing are as follows. These are going to help the marketers a lot in the coming years.
1. Chatbots will be running ecommerce email marketing
We have seen how customer behavior can trigger automated emails. With the advent of chatbots, it is expected that they’ll be running the automated workflows. They will be responsible for sending confirmation emails, abandoned cart emails, newsletter sign-ups, and so on.
2. Content and word count of the email
The word count in the emails is decreasing day by day. Research from 2016 suggests a word count of 50 to 125 for producing an optimal effect on the viewers. Moreover, the use of HTML5 videos in emails is increasing. The subject lines have a solid effect on the viewers and so it needs to be creative and innovative. 33% of the people are known for opening the emails only on the basis of the subject lines.
3. Emails will follow a more conversational tone
Interactive emails are becoming the new future of email marketing. It is becoming necessary to keep a conversational tone in the emails. A casual conversational tone that produces a response from the reader’s side is required. You can ask questions in the email and provide relevant information to solve some typical queries about the subject. This helps in keeping the attention of the reader intact and also results in generating leads.
4. Shareable emails will be preferred
Shareable content is on the go, and emails containing useful information are shared on social media platforms as well. The receiver tends to share the useful information with their friends, and this is why adding social sharing buttons in the emails is becoming a must.
5. Data analysis
William Stam says, “E-mail systems move towards the data instead of the other way around, senders will need more data-points to personalize communication that will drive user engagement.” And so the role of data analysis becomes indispensable in email marketing as well. It can help in finding out the opening rates, click-through, and bounce rates, which ultimately help in improving the email marketing strategy.
Email marketing, though it is a thing of the past it is here to stay for a long time. It forms one of the basic pillars of digital marketing that helps in revolutionizing the digital marketing efforts for the sake of the success of the business.
