With the use of a full toolkit of big data and analytics tools, Gartner expects that by 2018, the 200 world’s leading companies will practice the use of intelligent apps to provide a better customer experience. (Reference: https://www.forbes.com/) It’s 2017 already, and the use of intelligent apps, Artificial Intelligence, machine learning, and Big Data is already on the run. In such a competitive technical environment, it is easy to say that the use of app analytics is gaining momentum as well. Now, most small-sized businesses and large industries use applications and tools that allow them to analyze the performance and results of the marketing practices. The social media company Dubai and those present all across the world claim to use the app analytics to improve their return on investment.
As the use becomes viral, it is important that you know about the secret features and implementation of these apps. A few of them are as follows:
1. Designed to run on multiple devices
Like the video WordPress theme ‘VideoStories’ that comes with a load of different features and benefits its users, the app analytics impresses the users with the versatility of its use as well. They are used to find out the user’s performance through different mobile platforms as well. The apps are highly designed for the desktop as well as the mobile, including Android, iOS, Blackberry, and many others. The social media services Dubai provides are particularly happy about this secretly amazing feature of the app analytics. No matter on which platform the user downloads/installs the app, you’ll get a complete analytic report within a due time.
2. It strengthens your marketing campaigns
Paul Graham, in Hackers & Painters, says, “Software should do what users think it will. But you can’t have any idea what users will be thinking; believe me, until you watch them.” Thus, to make your marketing practices successful, you need to analyze the efforts made in order to promote, sell, and use the product. Moreover, the app analytics helps you to generate unique links for the marketing campaign. The better the marketing, the more users will engage with the app/ product. This will then bring benefit to the business industry.
3. Offers the most effective performance measurement metrics
The app analytics help the businessman by carrying out the top-class and most-wanted analytics metrics. The information gained is enough to speed up the process towards success and gain a lot of profit. The metrics help in finding out the marketing analytics, in-app analytics, and app performance analytics.
The main KPIs from these three categories are as follows:
- Number of times app installed/ purchased
- Platforms on which the link to the app is shared
- Type of device using the app
- Time of use, location, and gender using the app
- Carrier and API latency
- Uptime/ crashes
- Data transaction information
By finding out this data, the analytic program serves well to the app builder and the businessman man. The risky practices are then changed and replaced with an innovative and improved version/ feature.
4. Customizable according to your business needs
The app analytics, like other analysis programs, lets the user customize it according to their business’s needs. You can measure the app’s ranking performance, compare it with your competitors, customize the dashboards, and create funnels/ events. They come with the liberty of being hosted on the cloud servers as well. The user interface is perfect and the design is easy to use. The best feature of the app analytics is its ability to allow segmentation of the data. By segmenting the traffic, you can look through a particular lens at a specific aspect. You can segment and analyze according to the device, page, browser, returning vs. new visitors, and so on.
5. Pricing plans of the app analytics
With such a beneficial product at hand, the business companies often ponder over the pricing plans and the features offered within it. The best ones are out there. It’s just a matter of how you look for them. The secret to getting the best plan includes cross-checking the app analytics program for the following features:
- Agility and advanced technology
- Security and protection
- Updated version with the best features
- Highly customizable according to need
A few other analytic plans are free as well. These are credible, and you can use them, but just make sure they offer what you need the most.
With this, we bring an end to our article. The top five mesmerizing secrets of the latest and useful app analytics are mentioned above. The analytic program forms the basis of a very necessary component and must be present in all business projects.
