The research and statistical reports conducted by different industries are a bright source of information for beginner and pro marketers. This data helps in finding out the latest trends and techniques that are helping businesses succeed in the global market. A similar research conducted by the Relevancy Group points out that email marketing is one of the most used marketing channels these days. (Reference: http://www.relevancygroup.com/) This means you will see a lot of competition in this domain. Every marketer must set their goals to boost their email marketing strategies and ways. Like the social media services and the other digital trends, email marketing is considered an easy way to increase the traffic flow to your website. Along with this, SMS marketing is here to stay as well.
Another report from McKinsey & Company suggests that the email is 40 times more effective than social media platforms like Facebook and Twitter in generating customers. Thus, being the marketer of the company, you must be able to make one hundred percent use of the email and SMS marketing. To help you become better, here are the top 5 tips to revamp your marketing strategies:
1. Apply segmentation and analytic practices
The practice of segmentation allows you to target the specific audience that will bring benefit to the business line. Segmentation is carried out according to the behavior of the customers, demographics, and demand of the customers. Sending out emails and messages after segmentation increases the chances of converting the readers into potential customers. Moreover, the predictive analytics also provides a deep insight into the behavior of the customer and tells which practice offers the best results.
2. Be creative with your emails and SMS
Here are the top ways in which you can be creative with your SMS and emails:
- Generate informative and useful content
- Add visual content like images, videos, and infographics in the email. This type of content is known for generating high yield.
- Make it brief and to the point
- Spend time and create an appealing subject line
- Use a friendly email address to send out emails
- Be polite and respectful in your messages
- Share links to your blog posts as well
- Give out interesting and attractive offers to the subscribers
- Offer discounts, sales, and gift hampers
3. Offer an improved customer service
The demand for an instant solution to the problem is increasing. The customers are now eager to find sources that can help them without wasting their time. They are increasingly relying on texting as well for this purpose. Thus, what you need to do is offer them the space to ask you questions that are bothering them. Both emails and SMS media can be used for this purpose. Deliver prompt and helpful service so that customers look forward to shopping from the business brand. By providing this service, you can greatly improve the position of the brand in the market.
4. Integrate social media buttons and sharing options
The leading marketer of the social media agency UAE talks about how well the integration of social media buttons in different homepages of websites and emails is. People love to share the good news, latest updates, and attractive posts on their social walls and accounts. If you are offering an irresistible piece of information, what makes you think the reader wouldn’t want to share it on their account? Whether he owns a Facebook account or a Twitter page, he is an Instagram freak or Snapchat user, provided that you have been creative with your emails and messages, the reader would instantly share it with his friends and family.
5. Choose a catchy template and design
The tips here are tip please the eyes of the readers. Many businesses send out emails and SMS without paying much attention to the design and the content. You need to be better. Make sure that the email you are sending to the contacts has a good template. A simple and minimalistic design with easy-to-read typography does the trick. The more attractive the template of the email, the more people will find it interesting. Moreover, for SMS, most people now use smartphones, which means you need to use the styles present in it to convey your message. Take care of the spacing, words used, and the call-to-action you are adding, and your SMS will be good to go. WhatsApp is another amazing platform to send messages; get creative with it.
By adding these tricks of the trade to your marketing strategies, you can easily revamp your style and the chances of the business’s success. Incorporate these tips into your marketing strategy and see where it takes you.
