“Jot down the top marketing strategies you have in mind and then we’ll take it from there,”- This is the most instruction given by the head of the marketing department to its marketers. Every company, whether it’s a startup or a developed one, is involved in crafting the best possible marketing solutions and strategies. The main aim is always to attract a great number of customers to enhance the traffic flow and to convert the traffic into potential customers.
Stepping into another year urges the digital marketing and social media agency UAE and those all around the globe to come up and experiment with new digital marketing strategies. To help marketers bring benefits to their companies, we have taken the time to jot down the 6 top marketing strategies for the year.
The top marketing strategies that are skyrocketing the traffic flow presently are as follows:
1. Dependence on visual content and live streaming videos
The marketing game is all about generating valuable and authentic content. The main reason is, of course, to engage more customers. And also because the search engine optimization rules of Google demand quality content to elevate your website’s ranking on the page. The improvement in content marketing is shown by shifting from written content to visual content like infographics, images, and short videos. The trend of live streaming videos (Facebook) has succeeded in attracting a huge number of visitors. This is why it is highly suggested to adopt this marketing strategy to make marked improvements in your end results.
A tip note here is that all your website and social media marketing must be mobile responsive. As the majority of people are now using their smartphones to deal with these things, you need to create ease for them. You wouldn’t want to lose your customers, right?
2. Use of chat box to engage the audience
This marketing strategy has been producing good results since last year. It’s time that you focus on building a chat box. A chat box that pops up as soon as the visitor opens your website acts as a warm, welcoming greeting gesture. Moreover, it delivers the idea that customer care is the topmost priority and that you are always there to make things easy for your customers.
3. Finding the right target influencer
Nielsen says that “92% of customers actually value word-of-mouth recommendations from people they trust over any other form of advertising.” This is a big hint for the marketers, and they can convert this one into a marketing strategy. You must have heard about influencer marketing. It is a type of marketing that uses a third, trusted, and well-acknowledged party to promote your content or advertisements. People tend to follow the recommendations made by their partner, friends, or someone they admire. Getting a targeted influencer to market your product/ service can get you a huge traffic flow as well.
4. Focus on social content expiry and renewal
The social media services play an essential role in attracting customers through their posts, images, videos, interactive forums, events, and whatnot! The statistics showing the social media usage by users keep on rising for the coming year. As the social media platforms are considered viral, authentic, and attractive, the sense of urgency will make them more productive. How is that so? If you keep an expiry time/ date to your social media content (say, it is an update of the product or any gift voucher ad), your customers would be eager to know about it. This will create a sense of urgency in them. They can either take advantage of the moment or lose their chance to view it forever. This way, more and more people will browse and go to your website/ social media content.
5. Giving Big Data its due importance
Big Data uses data volume, data velocity, and data variety to create good results. It is known for the market and customer insights and predictive analysis. Once you know about the customer’s behavior pattern, it will be easy for you to mend your marketing strategies according to that pattern. You can then attract more visitors as well.
Adam Thompson, the director of digital strategies at 10x digital, says that “The single most effective way to increase marketing efficiency and ROI is using comparative analysis and testing at every step of your marketing funnel. This will help remove inefficiencies and waste while also increasing the performance of what’s left.”
6. Use the paid social media Ad campaigns to get traffic
The rule is simple! Bring your product to the market front, and more and more people will get to know it. The increased traffic flow to the website/ online store is achieved only by proper marketing. Applying the paid social media Ad strategy to your marketing list will open a portal for the traffic to come through. The ads on social media platforms like Facebook, Pinterest, and Instagram pop up and compel the visitor to at least check it once by clicking it.
These 6 marketing strategies are the gist of digital marketing. Apply them today and you’ll surely see a marked improvement in the business traffic flow. The greater the traffic flow, the greater the chances that the visitors will turn into potential customers and offer great benefits to the business industry.
