The simplest definition of artificial intelligence tells us that it is a domain of computer sciences that help in making intelligent machines that can perform similar activities to humans. Artificial intelligence has become the latest trending and in-demand technology in different fields. AI is shaping the future like no other and covering every aspect of technology-driven investment as much as possible. Its role in the medical field, developing cars, building games, and transforming digital marketing is remarkable. To back up the progress of AI in the present era, we have a survey recently carried out by Wakefield Research and Demandbase (an account-based marketing (ABM) provider). The participants polled 500 business-to-business (B2B) marketers and found that 80% of executives think that AI will revolutionize marketing by the year 2020. (Reference: http://me.pcmag.com/)
This prediction, along with the increased use of AI in 2017, has led us to bring forth its top secrets so that you know what you can expect in the future.
The top secrets are as follows:
1. AI chatbots will soon take over the internet
One of the main advancements made by the AI technologies was the introduction of chatbots that could talk to website visitors themselves. Using artificial intelligence technology, these chatbots are designed to answer the queries of the visitors. They help in strengthening the digital marketing strategy of the business owners. Many social media marketing services talk about these chatbots that emerge as soon as you open a website or social media platform like Facebook. The use of chatbots as part of digital marketing is highly advisable. According to a Gartner report, “Application leaders need to include bots in their mobile app strategies to get ahead of this trend,” the report warned, “or it will disrupt patterns of employee interaction with no enterprise involvement.” (Reference: https://chatbotsmagazine.com/)
Moreover, these chatbots are a cost-effective approach. According to Juniper’s new research, Chatbots: Retail, eCommerce, Banking & Healthcare 2017-2022, the chatbots will be responsible for cost savings of over $8 billion per annum by 2022, up from $20 million this year.
2. It offers the best analytics services
As AI is known for framing the future beautifully, it does so by providing predictions using the present data. This system learns the up and down trends in the business operation and generates leads and predictions for the future. Quentin Gallivan, CEO, Pentaho, predicts that “the early adopters of AI and machine learning in analytics will gain a huge first-mover advantage in the digitalization of business.” Having said that, why wouldn’t they? Having sure-shot predictions at hand will make it easier to make decisions regarding the business’s success and future.
3. Personalization through the use of AI
This secret about the trending AI system is worth knowing for all the digital marketers of various companies. Using AI, the businesses will soon be able to have a hyper-personalized conversation with their customers. This would be on an individual basis and will eliminate the spammy broadcast present these days. Glimpses of such conversations will be seen now and then now and it’s better you get your hands on it first to elevate the level of the competition.
We can see the functional example of the use of AI for personalization reflected in the steps taken by the Starbucks brand. They have recently revealed their intentions to launch a new conversational ordering system under the name “My Starbucks Barista” this very year. This will certainly improve their sales and offer a highly personalized experience to the users.
Other than this, you can use AI to maximize the output of the content marketers as well. Bodnar says, “AI is processing a large set of data and interpreting that data to basically predict what a person is going to do. For content marketers, it will largely manifest itself into content recommendation.” (Reference: https://insights.newscred.com/) Once you have the recommendation at hand, you can generate the customer-centric content and drive the maximum number of customers to your website/ online store.
4. Learning and implementing AI applications is made easy by various frameworks
One of the main reasons why AI hasn’t become viral till now is the lack of a complete understanding of the system. But the good part is that different platforms have already taken the initiative in this regard. Facebook’s Wit.ai and Howdy’s Slack bot are working to become a leading visual basis of AI. They are making it easy for the developers and marketers to understand and implement AI in their businesses. The learning models are made simple with the help of tools like Bonsai, Keras, and TensorFlow as well. And if you are looking for intelligent apps, Google’s APIs and Microsoft Azure, and are already working on such apps.
5. Dueling neural networks
The fifth secret about this technology is that it can be used to create new and different things. The GANs, or the generative adversarial networks, are the systems that help in generating new data after learning a training set. The other system helps in differentiating between the fake and the real one. Together, both these features can be used to produce realistic synthetic data. Using this approach, video-game scenery and stylistic changes to computer-made designs can be made.
Yoshua Bengio, one of the world’s leading experts on machine learning, said at NIPS that dueling neural networks are especially exciting because they offer a powerful way for computers to learn from unlabeled data. It is something many believe may hold the key to making computers a lot more intelligent in the years to come.
6. Customer service to becoming revolutionized with AI
The poor customer service in various healthcare departments, banking institutions, warehouses, and other product providers only makes things worse for the customers. Even those who are interested in the product and call the business management department to ask for help get disappointed and leave, increasing the bounce rate. Thus, using the AI technology, it is seen that the customer service is made seamless, and things are automated to ease the process for potential customers. Even the leading advertising agency is found using AI in the marketing schemes for their clients.
The Gartner’s Customer 360 summit, one of the predictions in there was that by 2020, 85% of the customer-enterprises relationship would be managed without interacting with a human! If you look around at the recent advancements, you’ll see that this prediction has come true.
Moreover, Will Wiseman, the chief strategy officer of PHD U.S., says, “Chatbots will replace the search window. There will be a rapid decline in app usage. The last three years, we have gone from brands’ desire to have mobile-friendly websites, then apps, and we now expect to see app activity get cannibalized by bots.” (Reference: https://www.forbes.com/) This shows how rapidly the trends are replaced with things that are new, advanced, and much better in the customer experience that they provide.
This is how well the artificial intelligence technology has taken over. It is extending its roots in the digital world and leaving its mark everywhere. You’ll see AI taking over in every field, and it’s time you take advantage of this system as well.
(Photo credits: Shutterstock)
