The rising popularity and use of social media networks for conducting marketing campaigns and attracting customers to the business brand has become inevitable. The trend cannot be broken, but what can be done is the transformation of your business strategies to a digital level. Digital transformation brings you back in the game and helps you achieve your business goals. Moreover, the marketing campaign is elevated to a higher standard as well. They are run on the internet to promote the brand name and image, and social media networks are used individually to gain more and more customers.
This process of running marketing campaigns goes on, but the leading social media agency UAE, which itself uses the media platform for the campaign, picked out some points where the marketers can improve their campaigns. They were able to do this by analyzing the results of different practices and techniques.
The tips that can help you manage your marketing campaigns on social media in an improved manner are as follows:
1. The key to success is engaging people with the brand
They say that marketing campaigns are designed such that they engage the viewers, keep them attracted, and convert them into potential customers. Only such a marketing campaign is beneficial. The ones run on social media networks engage a huge amount of audience. Thus, while running and managing campaigns on any network, keep in mind that you need to offer engaging content and information. You can go with an inspirational, charitable, or motivational theme and post content in that reference. Keep a record of the ‘likes’ and ‘comments’ of the viewers. You need to answer them as well and make sure you offer very good customer care support.
2. Keep the end in your mind before you start
Every campaign must have some specific goals. Like, how many leads do you want to generate from the campaign? Whether you are going to run on only a single social network platform or are going to launch it on several others. Moreover, keep the budget limitation and key performance indicators in mind so that you know where you are going with the campaign and how far you can take it. The most important KPIs to keep in mind are posts’ engagement, audience reach, views, increase in the number of followers, and sales.
3. Plan your campaign schedule and choose a theme
One of the best tips that one can give when it comes to managing the marketing campaign is planning it right. By this, we mean that you must exactly know when you want to start your campaign. Whether you want to start it at the beginning of the summer season or is it going to be based on the Easter or Christmas holiday season? Things like this determine the behavior and audience reach on the social networks. Thus, come up with a solid plan and schedule the timings of your campaign posts and engagement techniques. Moreover, your campaign must have a distinctive theme. This helps in attracting the customer and managing things properly.
4. Use the right apps to make your campaign attractive
It’s 2017, and the digital revolution started days back, right? By this time, you must know about the applications that help in generating engaging and inspiring content. A few examples include making quizzes, sharing and winning competitions, and whatnot. The apps can help you generate such questionnaires and contests within a few minutes for platforms like Facebook, Instagram, Twitter, and others as well. This will make your campaign even more effective and easy to manage. Moreover, you can launch some promotional schemes too on the social media platforms. Even the social media service providers appreciate the use of such winning contests and discount offers. They say that these things help in increasing the sales of the brand product.
5. Use influencer marketing techniques to strengthen your campaign
According to a Forrester report, 80% of all B2C and B2B purchases involve some recommendations during the purchase cycle that helped in increasing sales. Thus, it is always beneficial to invest in influencer marketing techniques. You can engage more viewers and customers in your campaign if you have a trusted and renowned figure standing by your side. Their word of recommendations will help you get what you want from the viewers and strengthen your social media marketing campaign. Moreover, while posting content on social media, ask your influencer to write down a piece of content for you. Have you ever seen celebrities and emerging stars recommending the use of a product that they have used and found beneficial, too? This is one of the biggest examples of how influencer marketing is done.
6. Monitor and analyze your campaign to draw out better results
Another best tip to manage your campaign is to analyze the results obtained through it. Collect the data and see how the viewers have responded to each and every post and strategy. Find out the one that performed the best and omit the ones that didn’t bring much sales home. Digital analytics and monitoring of your social media platform performance is the sole key to understanding and managing the marketing campaigns. You can analyze the fan pages, hashtags, geotags, keywords, social profiles, and the response to the posts as well. Combine the information, and you’ll see how well it’ll play out.
Take these six tips into account, and you’ll see the improvement in your marketing campaign yourself. With a solid campaign idea combined with these tips, you can do wonders and increase the return on investment in no time.
