A website caters to the marketing needs of a business industry like no other. No matter whether you have a small business setup or a large commercial industry, you’ll need an appealing and engaging website to attract more and more customers and to keep them on the page. The increase in the number of traffic driven to the web page ultimately means that more people are taking an interest in the brand. Thus, the number of sales is also expected to rise.
Another essential feature of the websites that help in fulfilling the objectives of developing one is the responsive design of the website. A responsive website suggests that people can view it on multiple devices without having any preview issues. The screen resolution and the size of a responsive website adjust automatically according to the device’s screen, allowing a smooth and fabulous user experience. This means, whether your customer visits the website from a laptop, desktop, or a mobile device, they wouldn’t miss out on anything at all, as all the essential categories and web design would be visible.
The Dubai web design Company has acknowledged the importance of a responsive website, but many others still need to know how important it is. Here is why we have listed the many reasons that make an appealing, engaging, and responsive website essential for business marketing:
1. The use of multiple devices for web browsing is increasing
In the era of technology, people are using smartphones, tablets, watches, TVs, and advanced glasses for various purposes. These people look for one similar feature in all these devices, and that is the ability to browse the web. This poses a problem for the web design and development agencies. They now either need to build a website that is easily browsed through all devices or make different websites, each of which is functional on the respective device. As the former solution sounds better, responsive websites are becoming indispensable for the business industries.
2. Because Google wants it
Which search engine is most commonly used by the viewers? Well, more than fifty percent of the users search through Google to find their required website, and Google demands a responsive website. A responsive website makes it easy for the Google search engine to crawl through the URL and find the single URL for all devices instead of going through different URLs of the same brand’s websites. As Google supports responsive websites, they are ranked among the top ones owing to the search engine optimization algorithm as well, thus creating a win-win situation for all.
3. It is easy to manage one website rather than looking after two to three websites
Haven’t you heard what they say? It’s all about quality rather than quantity. Building a single website that attracts customers, keeps them on the website, and is coded to function on all devices is better than running multiple websites and keeping track of their management and maintenance.
Even the social media marketing services providers claim that it is easy to advertise a single URL link on the social media platforms rather than advertising two to three different URLs. Thus, a responsive website proves to be beneficial in nearly every domain of marketing.
4. Increases the conversion rates and reduces the bounce rates
As the user experience of the website is highly advanced in the responsive website, the conversion rate is high as well. The visitors viewing the website from their laptop browsers and mobiles tend to purchase the product as the e-store website runs smoothly. It enhances the conversion rate and, in return, reduces the bounce rates of the customers.
5. To help you stay ahead of the competitors
If nothing else persuades you in understanding the importance of a responsive website for your business, then just know that it is something you need to do because your competitors are doing it. In business, you can never let your competitors stay one step ahead of you. You need to come parallel to them or be ahead of them so that you receive more traffic and the number of your product/ service sales is high.
The website marketing trend of building a responsive and appealing website is not going to slow down anytime soon. The business industries and firms must understand the viability and value of websites having responsive and attractive web designs/ templates. The better user experience you’ll provide, the greater the chances that the consumers will stick to your brand products.
